The Management/Marketing Certificate will prepare the student for entry-level positions in marketing for all types of businesses. The program will familiarize the student with the skills needed for understanding the effects of marketing on an organization. Areas of study will include advertising, promotions, market research, retailing, and forecasting. Completion of this certificate can prepare students for industry-wide certification. The Management/Marketing Certificate can also be used toward an Associate of Applied Science in Business Degree.

Program Outcomes

1. Demonstrate basic business knowledge and proficient communication skills.
2. Demonstrate basic knowledge of accounting principles to include recording and analyzing transactions for decision making.
3. Demonstrate an understanding of market segmentation, target markets, and forms of advertising to reach a desired market. 
4. Demonstrate an understanding of diversity in the workplace.
5. Demonstrate an understanding of making decisions by managers.
6. Demonstrate an understanding of federal and state employment laws.  

Requirements

Course List

Code	Title	Credits
Required Coursework		21.00
ACCT-111	PRINCIPLES OF ACCOUNTING I 1
BUS-104	INTRO TO BUSINESS 1
BUS-153	ADVERTISING
BUS-250	PRIN OF MARKETING
7 elective credits with “ACCT” or “BUS” prefix
Total Credits		21.00

¹

Course has prerequisite(s)

Tuition is calculated by contact hours per semester.
Current/Updated: 07/01/2023

Suggested Schedule

Plan of Study Grid

Fall 1		Credits
ACCT OR BUS ELECTIVE		4.00
ACCT-111	PRINCIPLES OF ACCOUNTING I	4.00
BUS-104	INTRO TO BUSINESS	4.00
	Credits	12.00
Winter 1
ACCT OR BUS ELECTIVE		3.00
BUS-153	ADVERTISING	3.00
BUS-250	PRIN OF MARKETING	3.00
	Credits	9.00
	Total Credits	21.00